Service

Social Media Marketing

Paid and organic social on Meta, TikTok, and LinkedIn — built around the audience signals each platform actually rewards, not last year's playbook.

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Social Media Marketing
The honest pitch

Why most teams get this wrong — and what we do differently.

Most agency social work is content for content's sake.

Twelve posts a month, all on-brand, none driving a measurable outcome. The agency reports on "engagement rate" but can't tell you whether any of those followers actually bought anything. Paid social runs on a separate retainer, with a different agency, with creative that doesn't match the organic feed. Meanwhile your competitors are running TikTok ads with hooks you've never tested and you're not even sure if your business should be on TikTok.

We run paid and organic as one connected motion.

Digital Maniac builds a single content engine that feeds both paid and organic — the creative tested in paid informs what the organic team posts; the organic posts that resonate get amplified with paid spend. Platform selection is opinionated: we'll tell you if LinkedIn is wasted spend for your business and if TikTok is unlikely to convert your buyer. Reporting ties social to pipeline — we won't sell you on "reach" if your business sells on "booked calls."

Our process

How we deliver it.

  1. Platform fit and audience research

    We diagnose which platforms your buyers are actually on (and which ones the competition is wasting money on). You'll get a written rec for which platforms to run, which to skip, and which to test.

  2. Creative strategy and production cadence

    Hooks, formats, and content pillars mapped to your customer journey. Production cadence agreed — usually 8-12 paid creatives + 12-20 organic posts per platform per month.

  3. Paid campaign launch

    Meta Ads Manager (Facebook + Instagram), TikTok Ads, LinkedIn Campaign Manager — whichever fits. Audience structure, bid strategy, conversion tracking validated end-to-end.

  4. Organic execution and community management

    Posting cadence, comment moderation, DM triage. Your team or ours — we'll scope to fit. Tone and visuals stay consistent with your brand system.

  5. Monthly cross-channel reporting

    One report covering paid + organic across every platform — not three separate decks. Key metrics: cost-per-result, attributed pipeline, top-performing creatives, what to scale, what to retire.

What you get

Every deliverable in writing — not a vague list of "deliverables".

  • Channel-specific strategy (Meta / LinkedIn / TikTok)
  • Content brief templates + monthly calendar
  • Paid social campaign architecture
  • Organic posting cadence + brand voice guidelines
  • Creative production playbook (briefs to vendors)
  • Audience research + competitor benchmark
  • Pixel + conversion tracking setup
  • Monthly written report with screenshots
  • Friday Loom updates
  • Loom handover walkthrough
Social Media Marketing
Outcomes

What clients typically see.

Numbers below are median outcomes from active engagements — not best-case outliers. Baseline is your previous-site reading where relevant.

3.8x

Average return on Meta ad spend across active e-commerce and lead-gen accounts in the last 12 months.

-35%

Median cost-per-lead reduction within 60 days when paid creative starts informing organic content.

1 report

Single monthly report across paid + organic on every platform — not three siloed decks.

Related case studies

Case studies in this service.

Filtered via the service-case-study Meta Box relationship — only studies tagged to this service render here.

How Aussie Outdoor Living turned email into 28% of revenue
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28% of revenue from email (from 4% baseline)

An Australian e-commerce brand selling outdoor furniture rebuilt its lifecycle email program and added behaviour-triggered AI automations — email-attributed revenue grew from 4% to 28% in 5 months.

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How Ridgeline Trades scaled ROAS from 3x to 6x in 4 months
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A multi-state Australian trade services group doubled return on ad spend across Google and Meta by restructuring campaigns around service-area economics and lifting creative testing cadence.

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See the portfolio
In their words

What clients say about this work.

Email had been our worst-performing channel for two years — 4% of revenue, dropping each quarter despite list growth. Digital Maniac rebuilt the whole program: deliverability rescue first, then segmentation, then proper lifecycle flows, then layered AI automations on top. Five months later, email is 28% of revenue and our highest-margin channel by a margin. RPE went from $4 to $11.40 on regular sends. They were also the only team I've worked with who refused to send anything until our sender reputation was in the green band again — that discipline is what saved the program.
Lara Hopkins
Lara HopkinsOperations Director, Aussie Outdoor Living
We were spending $85k a month across Google and Meta at a 3.1x ROAS and the previous agency had stopped testing creative six months earlier. Digital Maniac restructured our whole campaign architecture around service-area economics — high-LTV postcodes got their own campaigns, lower-margin ones got tighter caps. They also wired Service M8 into Google Ads so we were optimising on actual job revenue, not form fills. Four months later we're at 6.4x blended ROAS and our blended cost-per-quote is down 22%. They earn the retainer every month.
Amanda Pham
Amanda PhamOperations Director, Ridgeline Trades
Frequently asked

Frequently asked questions.

Filtered via the service-faqs Meta Box relationship — only FAQs tagged to this service render.

Do you write the content and creative, or do we?
Either, scoped to fit. Our copywriters and designers can produce SEO content, ad creative, email copy, landing-page copy, and brand voice exemplars. Most clients prefer we run production for the first 90 days then hand briefs to in-house teams once the playbook is documented. If you have an in-house copywriter or designer, we'll work alongside — providing briefs, structure, and feedback rather than duplicating effort. Either way the brief format is the same: target keyword, search intent, tone, structure, internal-link targets.
How do you report on results?
Monthly written report against the metric we agreed at kick-off. SEO: rank changes, traffic, conversions, and where attribution allows it, attributed revenue. Google Ads and paid social: cost-per-result, ROAS, attributed pipeline, what creative is winning, what we're testing next. Email: email-attributed revenue as a percent of total, flow-level performance, deliverability health. Reports are plain-English, link to a Looker Studio or Hubspot dashboard for live numbers, and always include a recommendation: scale, pivot, or pause.
Do you charge a percentage of ad spend?
No. Percentage-of-spend creates a perverse incentive — the agency makes more when you spend more, even when scaling spend isn't profitable for you. We charge a flat monthly retainer based on the scope of management work (channel count, account complexity, reporting cadence). If your blended ROAS calls for cutting spend, we'll recommend cutting spend; our retainer doesn't change.
What does it cost to work with you?
Project pricing in AUD ex-GST. Indicative ranges: web design rebuild $12k-$45k depending on scope and CMS complexity. SEO retainers from $2.5k/month for fix-and-maintain through to $8k+/month for content-engine + technical + digital-PR programs. Google Ads management $1.8k-$4.5k/month, never a percentage of spend. Email marketing $3k-$6k/month for full lifecycle program builds. AI automations and Business System Flows scoped per project, typically $5k-$25k. Strategy calls are free. We'll quote you a fixed number after the call — no "contact us for pricing" stalling.
How long until we see results from your work?
Depends on the channel. Google Ads shows directional movement in 2-4 weeks once tracking is clean and bid strategy stabilises. SEO is a 6-9 month investment for sustainable rankings on commercial-intent terms — quick wins on under-optimised existing pages can show within 8-12 weeks. Email lifecycle flows show revenue impact in the first 30-60 days post-launch. Cold email and social media paid ads typically show first qualified results within 4-8 weeks. We commit to a specific metric and timeline at kick-off.

Ready to talk specifics?

Wondering whether you should be doubling down on social — or stepping back? Book a 30-minute strategy call. We'll review your current presence and paid performance live and give you a straight answer on platform fit, budget, and realistic timelines.

Book a Strategy CallOr send a brief